*《市场营销管理》 菲力普．科特勒 广告人不深谙市场营销，就失去了为客户服务的基本资格．而这本书，又是最权威的全面讲述市场营销的著作。

菲力普．科特勒是当今世界市场营销权威之一，曾任美国管理科学学会市场学会主席。 * "Marketing Management" Phillips. Kotler ads are not very experienced in marketing, customer service lost to the basic qualifications. This book is the most authoritative and comprehensive books on marketing. Phillips. Kotler is the world's one of the marketing authority, a former United States Institute of Management Science Institute Chairman of the market.